How we look. How we sound.
The visual identity hub for Take2 — colours, typography, logo, stickers, plus a few notes on how we write. Anyone designing for us, writing about us, or representing us can lift assets from here.
Our mark
The Take2 wordmark — one word, one signature. The tiny dot above the 2 is the whole story: second-hand, second life.
On CreamOn MagentaOn InkMinimum breathing space = the height of the word itself, on every side. Don't stretch, rotate, or recolour.
The Palette
Five colours that make up the identity. Magenta is the lead — it's the brand signature.
Two fonts. Two jobs.
Outfit for big display headlines. Heebo for everything else.
The street voice
Stickers are what makes Take2 feel like Take2. Every primary category, every badge, every emphasis — written as a sticker. Slight rotation, rounded corners, soft pop shadow.
How we talk
We speak woman-to-woman: clear, warm, sometimes playful. No jargon, no theory. Hebrew first, always.
- ✓ Address the reader directly — you, your, yours.
- ✓ Short sentences. Clear actions.
- ✓ Metaphors of home, closet, story. Not "strategy".
- ✓ Real enthusiasm — not marketing voice.
- ✕ No "fashion revolution" or clichés.
- ✕ No words like "synergy", "ecosystem".
- ✕ No aggressive sales pushes. We're not predatory.
- ✕ Don't speak from above. We're with the customer, not at her.
What a Take2 image looks like
Every piece is shot the same way: square frame, natural light, a story. Then the Take2 Frame adds the signature.
Every image is cropped to 1:1 before publishing — uniform in the feed, uniform on the storefront.
Window, clean wall, no flash. The colour of the fabric is the point.
Brand gradient on the edges + subtle logo. Every image of ours is signed.